A passion for purpose
Challenging times demand exceptional leadership. Finding, recruiting and developing exceptional leaders and leadership teams is the business of Vetted Solutions.
They are specialists in helping purpose-driven organizations in all aspects of leadership – from defining their leadership needs and requirements to developing entire teams of loyal, dedicated high-performers and everything in between.
We needed to deliver a new visual identity that mirrored this team.
Inspired by a sense of place
Recruitment is a confidential business. Other than pictures of the team, we had nothing to go on. We started to think about what they do and where they do it. The visual toolkit is inspired by the modern but cosy cool boutique hotel – a place they might well meet a candidate or client to take a brief.
They have an overview of the market. We have introduced aerial view photography and moving image as a way to express their reach and areas of specialism. From cities to agriculture, this was a way to create a portfolio of images as an expression Vetted Solutions.
The tools for their trade
Where we create physical outputs it is all about the texture and finish of the paper and ink. For the majority of communication it is about digital design. Often they are acting of behalf of another brand when they conduct a search. We needed to ensure the brand platform could recede, but not disappear, when a clients visual identity takes centre stage.
Good is never good enough
Vetted Solutions pride themselves on conducting the most inclusive searches in their sector. To that end it was crucial that they had a website that was accessible to as many people as possible. We translated our visual identity into a brand new website that could also accommodate a high-contrast mode for the visually impaired and colour-blind.