For A Better World

Our living, breathing, visual identity allows for total flexibility in its application. The strength of For A Better World can speak as one voice while providing a design that gives its sub-brands their own space and personality.

Defining the brand mark

For a Better World’s message has a deep connection to our planet and its inhabitants. Our concept for the logo stemmed from the notion of a ‘badge of achievement’, the ambition to push further to achieve great things. We were inspired by the fabric badges sewn onto clothing as a marker of an experience or expedition.

Within the circular mark, we have created five unique symbols to represent the characteristics of each sub-brands: art, adventure, music, space and travel.

The power in motion

In developing the For a Better World brand we wanted a mark that could continually evolve – an expression of the strategic goal of the business. Distinct character to each sub-brand comes through the use of motion – activating the components of each graphic.

Your adventure, starts here

Alongside the digital elements of the brand there are bespoke books for each ‘adventure’. These showcase the limitless potential of the larger than life opportunities For a Better World offers.